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US-supported Sri Lanka@100 conducts webinar, helping SMEs to drive towards “transformational growth”

Sri Lanka@100 (SL@100) conducted a webinar on July 22, titled, “Unlocking Opportunities with Transformational Growth” to support high-potential, small and medium enterprises (SMEs) across the country to adapt to the increasingly challenging business landscape and thereby drive sustainable revenue growth. Attended by more than 200 participants from the private sector and SMEs, the webinar was conducted by Christian Rangen, a strategy & transformation advisor to companies, innovation clusters, and governments around the world and an expert on strategy, innovation, entrepreneurship, and transformation.

Funded by the United States Agency for International Development (USAID), SL@100 is a private sector-led business development platform that was launched in 2020. The platform works with high potential mid-market firms to optimize internal operations, access new markets, and attract capital, to help Sri Lanka in its journey to become a high-income country within 100 years of independence.

Transformational growth typically refers to a decisive shift in an organization’s capabilities that leads to accelerated growth and value creation. The webinar discussed the principles of transformational growth, the importance of transforming and ways in which companies can successfully implement growth strategies. Webinars such as this are part of SL@100’s capacity-building efforts and are open to a broad audience of SMEs, entrepreneurs, and young leaders.

Commenting on the importance of transformational growth, Dr. Kumudu Gunasekera, Co-founder of SL@100 stated, “Transforming an organization is complex and challenging even in normal times. In the post-pandemic environment however it is critical for business leaders to challenge the status quo and re-imagine the future of their businesses.”

Meanwhile, USAID Mission Director for Sri Lanka and the Maldives, Reed Aeschliman said, “It is heartening to see SL@100-led webinars with such high-profile speakers helping local businesses to navigate uncharted waters. At USAID, we believe promoting private sector-led economic growth is essential to helping countries like Sri Lanka become stronger trading partners. This is why American people invest in initiatives such as the SL@100, helping build new markets, strengthening trade capacity, and increasing incomes.”

The Transformational Growth webinar was supported by Stax Inc., NDB Bank, Sri Lanka Association of Software and Services Companies (SLASSCOM), American Chamber of Commerce (AMCHAM), and Chartered Institute of Management Accountants (CIMA) Sri Lanka.

USAID is the development agency of the United States Government responsible for foreign aid. USAID has provided development and humanitarian assistance worldwide for 60 years. The U.S. Government has invested more than LKR 350 billion (US$2 billion) to benefit the people of Sri Lanka since 1956. To find out more about USAID’s work in Sri Lanka, please visit

To find out more about Sri Lanka@100, please visit